![]() Bringing together leading scholars from across the world, Gambling and Sports in a Global Age provides a landmark sociological collection on sports gambling from global perspectives.Īnchored in a historical sociological context, chapters trace the global transformation of sports gambling amid wider processes of techno-capitalist expansion and the commercialisation of sport before exploring the differential factors that shape the relationship between sport and gambling in unique societal contexts. Enabled by widespread access to the internet, advances in smartphone technology and the liberalisation of gambling advertising, gambling companies have strategically invested in the alignment of this practise with culturally embedded sporting activities, leading some to characterise these developments as the ‘gamblification’ of sports. Recent decades have seen an unprecedented expansion and diversification of sports gambling markets. This volume contains an Open Access chapter.
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